He will be based out of the agency's Mumbai office.
Global marketing agency VMLY&R today announced the immediate appointment of Anil Nair as CEO, VMLY&R India. Based out of VMLY&R’s Mumbai office, he will report to VMLY&R Asia Co-CEO Tripti Lochan, who is based in Singapore.
An influential marketing industry leader, Anil brings with him more than 24 years of advertising and digital experience, most recently as CEO (Digital) and Managing Partner for Law & Kenneth Saatchi & Saatchi India.
Tripti Lochan, said: “We are committed to cultivating truly connected brands that generate real ROI for our clients and their clients. Anil comes to us with the right vision and experience to make this happen, marrying strategy with an understanding of brand, digital and commerce. He boasts an exemplary record for driving agency excellence and innovation, while exhibiting a deep understanding of the Indian marketplace. This is an exciting time for VMLY&R as we continue to flourish in India, and I can think of no one better to lead the way.”
Commenting on his appointment, Anil Nair, said: “At a time when consumer behaviour and demand continues to evolve in line with advancing technology, VMLY&R. with its “marketing-company meets creative-agency” rigour, represents a breath of fresh air for its clients via a service offering which is arguably the most relevant , necessary and contemporary in the market today.
“It’s an honour to join the VMLY&R family at such an exciting time, and I look forward to playing my part in VMLY&R’s continued success story in India.”
Anil has an MBA in Marketing from the Somaiya Institute of Management Studies and Research (SIMSR) Mumbai, and a bachelor’s degree(B.E) in Biomedical Engineering . Prior to Law & Kenneth, he was a Brand Planning Director with Lowe Lintas.