Sujay Kar joins the agency as Commerce Group Lead, VMLY&R SEA & India and is an instrumental hire to lead the agency's growing Commerce Business in the region. Sujay is based out of VMLY&R Mumbai but has remit of leading Commerce Strategy and building both the practice and business across markets in SEA & India.
He joins VMLY&R from Reliance Jio, where he was Deputy GM- eCommerce, handling Digital Campaigns and Engagement - driving Customer Acquisitions, Engagement, and Retention for Online Products across Jio.com and Jio Apps, and also across major eCommerce and payment platforms like Amazon, Flipkart, and PayTM.
Commenting, co-CEO, VMLY&R Asia, Tripti Lochan said, "We are committed to driving outcomes for our clients. Commerce is a key part of this strategy. Having Sujay to spearhead this core pillar of our services means we are surrounding our clients with the right talent."
At VMLY&R, Sujay is tasked with expanding the agency's commerce portfolio, focused on driving revenues for brands and building loyalty along the customer lifecycle for clients. From foundational activities such as building commerce stores for brands on owned websites and market places and optimising traffic and conversions, to enhancing omni-channel experience for customers with the help of data, machine learning and CRM, Sujay leads the team in integrating commerce-thinking into marketing practices.