iD Fresh appoints Rajat Diwaker as India CEO, PC Musthafa becomes Global CEO

iD Fresh Food has announced the appointment of industry veteran Rajat Diwaker as the India CEO. Rajat is an industry veteran with an illustrious career spanning over two decades in the FMCG industry. He has a track record of turning around businesses and delivering high-impact growth. In his last role, he served as the managing director of Marico Bangladesh. He is also a director on the board of foreign investors’ chamber of commerce and industry (FICCI) Bangladesh.

PC Musthafa, who led iD Fresh for nearly two decades to make it India’s most loved consumer brand, takes on the role of Global CEO while continuing to serve as the chairman of the board of directors. Musthafa will be responsible for global expansions, building food-tech capabilities, strategic acquisitions, inspiring organisational culture and driving iD Fresh’s innovations for the global market.

As part of its growth strategy, iD Fresh will also appoint dedicated business heads and CEOs for each International market. In fact, the company is in the process of hiring its US CEO. Currently, over a third comes from revenues outside India. The company plans to enter new markets, such as Singapore and Australia, while expanding its footprints in the existing markets in the year 2024.

Commenting on the latest development, PC Musthafa, global CEO, iD Fresh Food, said, “iD Fresh’s journey so far has been incredibly rewarding, and we continue to make tremendous strides. I am delighted to welcome Rajat Diwaker to the iD Fresh family. Under his able and forward-looking leadership, I’m confident that we will scale new heights and win more hearts in the years to come. And as we embark on new adventures, I am thrilled to lead the brand into new global markets, driven by the incessant consumer love that we have garnered over the years.”

Rajat will spearhead iD Fresh’s efforts to foster sustainable business growth and innovation, as the brand continues to achieve newer milestones in India. “I am very excited to assume this responsibility. It's a privilege to lead a team that has set new benchmarks for innovation and business growth. My focus will be on accelerating innovation, portfolio expansion, widening distribution and expanding manufacturing footprint; thereby creating more value and impact on consumers, team members and shareholders alike,” said Rajat.