She will continue to serve as chair of global integrated creative network FCB through the remainder of 2024.
Interpublic Group announced the appointment of Susan Credle as its first-ever creative advisor. In addition to taking on this newly created role, Susan will continue to serve as chair of global integrated creative network FCB through the remainder of 2024. Credle will also continue to report to IPG CEO Philippe Krakowsky.
In the new role, Susan will advance the culture of creativity at IPG, ensuring it is central in all the network’s work for brands. Notably, Susan will be tasked with infusing creative perspectives into emerging offerings such as commerce and marketing technology solutions and ensuring that the holding company’s canvas for creativity includes new and emerging areas like generative AI and systemized creative at scale.
Susan will continue to be a leading creative champion for the industry and assist IPG agencies in attracting and nurturing global creative talent. In the role, Susan will consult with IPG companies on their unique creative frameworks, advise on IPG’s global production solution, and bring a creative lens to IPG’s central leadership team.
Philippe Krakowsky, CEO of IPG, commented, “Under Susan’s creative leadership, FCB has dramatically outperformed much larger competitors, being named the Cannes Lions Global Network of the Year, and the Festival’s North America Network of the Year for the last five years, which is an industry first. We wanted to create an opportunity for that impact to extend to the rest of IPG in a role that respects the importance of our agency brands and also positions Susan to inspire and influence the breadth of our company. This advisory role allows us all to tap into her unique expertise, her standing as an industry leader, and her interest in representing the power of creative ideas linked to our full range of capabilities, in the service of building our clients’ brands and growing their businesses.”
An industry luminary, Susan has worked at the top creative roles at agencies, including BBDO, Leo Burnett and FCB.
Throughout her career, Susan has created work for some of the top brands including AB InBev, Bank of America, Clorox, FedEx, Kimberly-Clark and Walmart.
Susan Credle added: “I’ve been in the FCB role for eight years and I’m thrilled with where we are creatively. Our agencies around the world are set up for continued success, we’ve attracted and nurtured incredible talent, our business is strong and we’re confronting innovation and emerging technologies faster and more aggressively. I feel like I now have the bandwidth to take on this next challenge and help IPG continue to build this amazing culture. I look forward to working closely with Philippe and creative leads across the portfolio to accelerate growth for brands through great ideas.”