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How an agency used Tinder to attract prospective employees to the city of Cincinnati.
How does one get an out-of-town hire to “fall in love” with a city and take up a job in one’s company?
Ad agency Possible Cincinnati realised that getting to know a city is like going on a blind date. And it struck upon an idea that could attract new talent from out of town – use Tinder. It used the dating app to make a pitch to an account executive from Chicago.
Is there a better way to find a match? Possible Cincinnatti is quite pleased about its first outing and calls upon viewers to fall in love with the agency by visiting its site.