'Stop wasting time' says Nike in new ad

The text-based visual-free ad campaign urges people to get outside and run

The text-based visual-free ad campaign urges people to get outside and run

Nike’s latest ad campaign has no visuals – instead it simply features text and a voiceover telling us to stop whiling away time looking at computer or phone screens, and tells go out for a run.

Created by Wieden + Kennedy Portland, the main ad film shows white text on a black background, and is centred around the 'Time is Precious' theme.

There are a series of shorter ads too, that target 'obsessions' like looking at pictures, watching zombie films and celebrity gossip shows.

Nike says the campaign is a build-up to the holiday season, and the films aim to encourage athletes of any level to give themselves the best gift of all - Time to do sport.

Source : https://www.creativereview.co.uk/text-ad-campaign-nike-urges-us-get-outside-run/