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The text-based visual-free ad campaign urges people to get outside and run
The text-based visual-free ad campaign urges people to get outside and run
Nike’s latest ad campaign has no visuals – instead it simply features text and a voiceover telling us to stop whiling away time looking at computer or phone screens, and tells go out for a run.
Created by Wieden + Kennedy Portland, the main ad film shows white text on a black background, and is centred around the 'Time is Precious' theme.
There are a series of shorter ads too, that target 'obsessions' like looking at pictures, watching zombie films and celebrity gossip shows.
Nike says the campaign is a build-up to the holiday season, and the films aim to encourage athletes of any level to give themselves the best gift of all - Time to do sport.