What's behind Singapore's undying love for commercial radio?

By afaqs! news bureau, New Delhi, February 07, 2018
More and more listeners are checking into radio stations in Singapore. Why?
Why do Singaporeans love radio so much? Photo: Mediacorp.

With the rise of streaming on-demand and Internet radio in the past couple of years, commercial radio broadcasting - it has been announced time and again - has lost its lustre as listeners flock online to digital channels. But not in Singapore.

A November 2017 survey by Nielsen found significant growth in English listenership for Singapore biggest media company, Mediacorp, which saw its radio stations like Class 95, 987, Gold 905 and 938NOW grow their weekly listenership significantly, by 76,000, 74,000, 63,000 and 36,000 respectively..

Over at Mediacorp's main rival SPH Radio stations Kiss92 and UFM100.3, listenership has also risen. UFM100.3 managed to attract 399,000 listeners, up by 17 per cent from 340,000 and Kiss92's listeners went up from 534,000 to 567,000.. Its other station ONE FM91.3, had a slight dip from 274,000 listeners to 267,000.

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Source : http://www.thedrum.com/news/2018/02/01/understanding-singapores-undying-love-commercial-radio