It has only just been introduced and Marcel, the artificial intelligence platform from the Publicis Groupe, already boasts of a clientele that includes Walmart. When Arthur Soudon, CEO, had announced when he took over last June, there was muted disbelief.
The aim is that Marcel will have access to the working details of all 80,000 employees within the network to consider when choosing the best people to service a project. It will also learn about their abilities as they work on projects and develop a better understanding of them over time.
According to Publicis, Marcel has been created to "break the barriers" that still exist between creativity, data and technology within the advertising sector.
Can Marcel deliver the transformation that Publicis promises it can?