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Beauty products need not be harmful
How Follain teamed up with brands and adopted a science-based approach to natural beauty.
“No one,” proclaims Follain’s Mission statement on its website, “should have to compromise their health for beauty.” It goes on to add that the company stands against toxins in personal care.
The four-year-old natural beauty chain is walking the talk too. Store associates at Follain’s usually have inside information from customers and they use this for good. More often than not, it is the employees at the store who are the first to learn that a customer is pregnant or that a customer has been recently diagnosed with cancer. In such cases, toxins in creams and soaps are absolute no-nos.
There are enough natural beauty brands but they cannot hope to beat big pharma beauty products in the market race. And this is what Follain wants to address – by giving them a platform. The company’s new website is a destination where consumers can learn about the most effective natural beauty brands in the market and - here is the clincher - find the appropriate combination of product for their specific needs. To that end, Follain chooses its partners with great care.
All of Follain’s partner brands take a rigorous, science-based approach to natural beauty unlike big pharma’s beauty formulae, which are concocted in a lab. Safety standards are important when it comes to the unregulated, complicated world of natural beauty. As an advocacy portal, Follain takes its role of giving customers all the information that “they need to make smart decisions” very seriously indeed.