Lacoste and the Great Timejump

The 84-year-old Polo has moved from being a sports-associated tee to fashion wear. A flashback.

Lacoste’s latest television commercial, Timeless, takes the viewer through the long history of the brand in seconds. In the end, it leaves one with a warm feeling.

The Polo has been a safe bet for a man stepping out of home, whatever be the occasion. It has been a wardrobe staple, for years. Timeless tries to capture the metamorphosis of a men’s brand that now, even women don’t mind trying out.

The spot itself has won 35 awards and has enjoyed 60 million views. The ad has nostalgia, star-crossed love and a ‘flirtation with something deeper’. Created by BETC Paris, the ad traces founders Rene Lacoste and Andre Gillier’s unforgettable journey through the ages. Life is a beautiful sport since 1933, concludes the film.

Source : http://www.adweek.com/creativity/lacoste-and-its-timeless-polo-skip-through-the-decades-in-this-lovely-new-ad/