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Content Marketing

YouTube shortsMarketing
Second-screen supremacy: YouTube's answer to IPL's cluttered ad landscape
By Ubaid Zargar
Apr 03, 2025 05:31 IST 4 Min read
Shaifali GautamMarketing
After seven years off-air, CaratLane's new CMO turns the TV ads back on
By Ubaid Zargar
Mar 19, 2025 05:30 IST 5 Min read
Kotak newAdvertising
Kotak Mahindra Bank's IPL ad game: Performance first
By Ubaid Zargar
Mar 17, 2025 05:30 IST 4 Min read
India's Got Latent newSocial Media
Anupam Mittal calls out YouTube for India’s Got Latent fiasco
By afaqs! news bureau
Feb 19, 2025 15:33 IST 2 Min read
Kotak LifeAdvertising
Kotak Life’s new campaign seeks a fresh outlook on term insurance
By Ubaid Zargar
Feb 06, 2025 05:20 IST 4 Min read
Nothing PhoneAdvertising
Nothing builds MKBHD's dream phone, whilst building hype for Phone (3)
By Ubaid Zargar
Jan 31, 2025 05:11 IST 2 Min read
Nimish AgrawalMarketing
Niva Bupa: Marketing lessons from a Rs 14,000 crore insurance giant
By Ubaid Zargar
Jan 30, 2025 05:30 IST 4 Min read
RVCJMarketing
Meme marketing agency RVCJ is breaking bread with big brands; here’s how
By Ubaid Zargar
Jan 09, 2025 05:30 IST 5 Min read
SFV story 2025Digital
Why brands must seize the tier-2-led short-form content boom in 2025
By Ubaid Zargar
Jan 06, 2025 05:30 IST 5 Min read
Shalimar PaintsMarketing
Shalimar Paints’ ROI-driven strategies to navigate a disruptive 2024
By Ubaid Zargar
Jan 02, 2025 05:10 IST 6 Min read
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