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“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan Brands and Sports marketing
“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan
By Debashish Chakraborty
Feb 10, 2021 15:05 IST 1 Min read
"Sports is inherently local": Sanjog Gupta, Star and Disney India Interviews
Female viewership of IPL grew by 24%, kids by 20%: Sanjog Gupta, Star Sports
By Anirban Roy Choudhury
Feb 09, 2021 05:30 IST 2 Min read
Star Sports takes ‘Jingle Bells’ route to recharge IPL fever Advertising
Star Sports takes ‘Jingle Bells’ route to recharge IPL fever
By afaqs! news bureau
Dec 25, 2020 05:20 IST 1 Min read
SOLD OUT – How the IPL Sponsorship Slate Braved The Pandemic Companies
SOLD OUT – How the IPL Sponsorship Slate Braved The Pandemic
By Ankita Madan
Nov 12, 2020 10:56 IST 4 Min read
Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff Brands and Sports marketing
Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff
By Abhinav Anand
Oct 22, 2020 12:10 IST 7 Min read
IPL Team Sponsorship Crosses ₹ 500 cr mark this year: GroupM’s ESP Properties Media
IPL Team Sponsorship Crosses ₹ 500 cr mark this year: GroupM’s ESP Properties
By afaqs! news bureau
Oct 13, 2020 14:47 IST 2 Min read
“Media houses will need fresh content to drive ad spends for festive season after IPL”: Chandrashekhar Mantha, Deloitte Media
“Media houses will need fresh content to drive ad spends for festive season after IPL”: Chandrashekhar Mantha, Deloitte
By Abid Hussain Barlaskar
Oct 06, 2020 05:20 IST 4 Min read
“Media houses will need fresh content to drive ad spends for festive season after IPL”: Chandrashekhar Mantha, Deloitte Media
BCCI secretary caught up in IPL viewership claim
By Anirban Roy Choudhury
Sep 23, 2020 05:20 IST 3 Min read
How brands with limited outlays can leverage the IPL Brands and Sports marketing
How brands with limited outlays can leverage the IPL
By Abhinav Anand
Sep 17, 2020 20:05 IST 3 Min read
MPL launches Rs 99 Ticket campaign with Manoj Bajpai and Prakash Raj ahead of IPL Companies
MPL launches Rs 99 Ticket campaign with Manoj Bajpai and Prakash Raj ahead of IPL
By Priyanka Chanana
Sep 17, 2020 18:55 IST 1 Min read
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