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Kids entertainment
Merch, anime & Shin chan: Sony YAY!'s gems for the content crown in '25
Sony YAY! focuses on activations and merchandising to drive brand awareness
“Today, kids are specific about the kind of content they want to consume”: Abhishek Dutta, Cartoon Network
It's all about negotiating with the kid, says Voot Kids ad campaign
Nickelodeon to launch local animated series and new channel Nick HD+