OTT

All India Digital Cable Federation challenges Prasar Bharati's OTT plans: ET

Prasar Bharati seeks to onboard private satellite TV channels on its OTT platform

OTT or social media: The big advertiser dilemma defining India's booming digital landscape

Lionsgate Play content enters the Bangladesh market

Tata Play Binge introduces PlayFlix for top-rated Korean entertainment

OTT platforms rely on data analytics as their guiding force when formulating marketing strategies

Disney+ Hotstar to enhance 'cricketainment' experience ahead of World Cup 2023

Paramount ponders dropping its streaming plans in India

Netflix prepares to contest substantial tax demand following revenue surge

EPIC ON forays into originals, aims to expand its horizon