Social commerce

Awareness-to-conversion funnel is no longer linear: AnyMind’s Aditya Aima

Social commerce is an entry point to e-commerce for non-metro consumers: Myntra's Arun Devanathan

What led Roposo to pause its live shows on Diwali?

Snapchat turns the lens on shoppable commerce

India to have 228 mn social commerce shoppers by 2022-end; 45% growth from current user base

“Live commerce videos do the job of long product description pages”: Myntra's Achint Setia

YouTube announces stream and shop social commerce experience

WhatsApp introduces shopping button within the app

Flipkart ventures into social commerce: What does it mean for the ecosystem in India?

Flipkart’s 2GUD forays into social commerce; brings in content-to-commerce play