Social media

Groww's mishandling of consumer complaint prompts debate about customer feedback ethics

Comscore aims for a comprehensive understanding of CTV consumption focussed on advertising front

Swiggy launches Smart Links to boost orders for restaurants with online presence

Assessing crisis management: Can founders’ influence turn the tide on social media?

Social media, reels & influencers drive Indian gamers to discover & purchase new games: Meta X GWI Study

OTT or social media: The big advertiser dilemma defining India's booming digital landscape

Is Jack Dorsey’s Bluesky another Threads in the making?

Zerodha's Nithin Kamath emphasises YouTube's significance in the era of social media

AR, social media and influencers drive beauty and fashion purchases in India: Meta Report

Harnessing the power of user-generated content for social media success