Social media

Dear brands, you’re doing social media wrong—and it's costing you big

Elon Musk’s ‘Sieg Heil’ gesture sparks anti-Tesla ad campaign in London

Are likes and views the sole indicators of social media success?

The rise of Chill Guy: How a laid-back dog conquered the internet

UP government's new social media policy imposes life term for anti-national posts

From government awards to A-list weddings: Social media creators' rise to prominence

Groww's mishandling of consumer complaint prompts debate about customer feedback ethics

Comscore aims for a comprehensive understanding of CTV consumption focussed on advertising front

Swiggy launches Smart Links to boost orders for restaurants with online presence

Assessing crisis management: Can founders’ influence turn the tide on social media?