Suman Srivastava

When Cristiano Ronaldo 'moved' millions for Coca-Cola

Learning from the Tanishq episode: When ads cause controversy, should brands stand by the work or apologise?

Apple launches online store in India; what does it herald for the brand’s future?

Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment

Persuasion to tough love - consume responsibly, exhort brands

NEXA and Rahman on the hunt for international music aficionados

Should 'desh ki mitti se bani tiles' Kajaria re-think its Akshay Kumar association?

Hindustan Times stakes claim to Mumbai in 3-film campaign

"Old paradigms of marketing worked for FMCG": FCB Ulka's Suman Srivastava on his first book 'Marketing Unplugged'

Who promotes Onida better - Devil or God?