Results for 'Agency Life'

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100% of the work from Leo Burnett is designed to move the effectiveness needle: Dheeraj Sinha

The agency CEO settles the creativity vs effectiveness debate, opines on the relevancy of awards, and talks about winning regional markets for national clients.
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We’re commercial artists, not artists for art’s sake: The Womb co-founders

Kawal Shoor and Navin Talreja on why they won’t participate in the upcoming Effie India Awards, staying independent and refusing to pitch for work.
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What is buzzing at Schbang?

From multiple overseas investments to integrating its services to a massive hire spree, the agency is quite busy these days.
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What is on Rohit Ohri’s mind?

From an incoming gloom, to Indian companies going bullish, to whether purpose is a sin; a year-ender chat with FCB Group India’s chairman and CEO.
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The curious case of idea ownership

After the response of MullenLowe Lintas Group’s Amer Jaleel against a recent Motilal Oswal’s ad, how is the adland feeling?
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Ogilvy India to offer influencer marketing services from 2023: Devika Seth Bulchandani

The new CEO talks about the India team's growing prowess, balancing purpose with business, and changing rivals, among other things.
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40 years later, Piyush Pandey holds Ogilvy’s reins steady

Pandey and his peers - Josy Paul, Sumanto Chattopadhyay and PG Aditiya talk about his time in the field, learnings, and lessons.
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60-65% of our revenue comes from digital work: Aditya Kanthy and Rahul Mathew, DDB Mudra Group

The chief executive and chief creative talk post-COVID business, rise in project work, and the difference in Indian and international awards.
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“Technology first? You are a fool, it is always ideas first”: Piyush Pandey

A short chat with veteran adman on tech overtaking creativity, advertising amid economic worries, among other things.
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“30 per cent of our revenue comes from projects": Dheeraj Sinha

Leo Burnett and BBH India chief sheds light on doing business while locked in, whom he considers a challenge, and on building his personal brand.