Results for 'Amazon Advertising'

Marketing

Where do marketers find consumers – Google-like search engines or e-commerce websites?

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.
Media

GroupM and Amazon Advertising India launch their first-ever “search advertising” playbook

Insights foray into emerging types of products, the role of search in the purchase journey, and recommendations for building awareness and driving performance.