The playbook is a complete guide with insights that will help marketers prepare for the upcoming festive season.

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.

Insights foray into emerging types of products, the role of search in the purchase journey, and recommendations for building awareness and driving performance.