Results for 'BCG report'

Marketing

44% consumers think their income in next 6 months will be lower than pre-COVID levels: BCG report

The COVID-19 consumer sentiment research by the Boston Consulting Group was conducted between July 20 and August 2 among 3,000 urban consumers.
Advertising

"Over 50% consumers continue to have negative outlook on future income": BCG report

The COVID-19 Consumer Sentiment Research is based on a global survey that covers both developed and emerging markets
Digital

Digital spending expected to grow to $100 billion by 2020: Google and BCG report