Results for 'book'

Advertising

"Spend time with your agency partners": Ambi Parameswaran to brand marketers, CMOs

Marketing

Chat with Chandramouli Venkatesan, author of 'Catalyst'

Guest Article

'With sheer patience and perseverance Harsh Mariwala was able to induct some talent into the business...'

Advertising

"I hope 'Nawabs, Nudes, Noodles' will become India's 'Ogilvy on Advertising'": Ambi Parameswaran on his new book

Marketing

"Old paradigms of marketing worked for FMCG": FCB Ulka's Suman Srivastava on his first book 'Marketing Unplugged'

Advertising

Extract from Piyush Pandey's Pandeymonium