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Results for 'book excerpt'
By
afaqs! news bureau
Marketing
Book Excerpt: How Ritesh Agarwal launched OYO
An excerpt from Harsh Pamnani's book 'Booming Brands - Volume 2', published on March 15, 2020. It covers 11 'Made in India' brands.
By
afaqs
Advertising
Once upon a conference room...
By
afaqs
Guest Article
"Many years back, when I was the head of marketing at Cadbury..."
By
afaqs
Guest Article
Book Excerpt: Prasoon Joshi's 'Thinking Aloud'
By
afaqs
Marketing
"We were not a big account like a Coke or a Pepsi and did not have crores of rupees to spend on advertising..."
By
afaqs
Guest Article
"We're known to lapse into a Hindi or Urdu phrase if it makes the point well"
By
afaqs
Digital
"Zomato has always been a very limited-cost marketing player"
By
afaqs
Guest Article
How brand BookMyShow was born
By
afaqs
Guest Article
'We have this ambition to become a Rs 20,000-crore revenue company': Ashni Biyani, Future Group
By
afaqs
Advertising
"Baba Ramdev has shown that a scantily-clad man, too, can sell products"