Results for 'book excerpt'

Marketing

Book Excerpt: How Ritesh Agarwal launched OYO

An excerpt from Harsh Pamnani's book 'Booming Brands - Volume 2', published on March 15, 2020. It covers 11 'Made in India' brands.
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Once upon a conference room...

Guest Article

"Many years back, when I was the head of marketing at Cadbury..."

Guest Article

Book Excerpt: Prasoon Joshi's 'Thinking Aloud'

Marketing

"We were not a big account like a Coke or a Pepsi and did not have crores of rupees to spend on advertising..."

Guest Article

"We're known to lapse into a Hindi or Urdu phrase if it makes the point well"

Digital

"Zomato has always been a very limited-cost marketing player"

Guest Article

How brand BookMyShow was born

Guest Article

'We have this ambition to become a Rs 20,000-crore revenue company': Ashni Biyani, Future Group

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"Baba Ramdev has shown that a scantily-clad man, too, can sell products"