Nikshit has been with CupShup more than for 5 years at different levels.

As part of the mandate, Cupshup will handle the social media presence and digital brand strategy for Easiloan.

Prior to this, Sourav served as the Growth Head for 3.5 years.

The account was won after a multi-agency pitch.

Oxfam aims to reach out to Gen-Z to create awareness regarding wealth inequality in India and also encourage them to join the movement.