Aditya Birla Group's executive president, corporate strategy and business development, D Shivakumar recently spoke at the FICCI's Massmerize conference on the transition of FMCG to SMCG.
ASCI decisions to be applicable to both members and non-members
The Delhi district court (Tis Hazari) announces recently..Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would then not have to abide by ASCI decisions.