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Results for 'Electronic Vehicle'
By
Nisha Qureshi
Media
2024 the year of EV brands revving up media spending?
With a number of EV launches set in 2024, the sector is expected to contribute significantly to the AdEx, say, leaders.
By
Nisha Qureshi
Marketing
EV branding lessons from Interbrand’s Ashish Mishra
The CEO, India & South Asia, Interbrand, talks about how the agency built Vida and Switch – two electric vehicle brands in India, and sheds light on his company’s vision for the country.