Results for 'Electronic Vehicle'


2024 the year of EV brands revving up media spending?

With a number of EV launches set in 2024, the sector is expected to contribute significantly to the AdEx, say, leaders.

EV branding lessons from Interbrand’s Ashish Mishra

The CEO, India & South Asia, Interbrand, talks about how the agency built Vida and Switch – two electric vehicle brands in India, and sheds light on his company’s vision for the country.