The brand’s IPL strategy is focussed on increasing the traffic on its app and website.

A series of informative videos highlighting the deeply ingrained consumer need for better financial planning.

Conceptualised by Circus Media, the ad film encourages the app’s users to take smart financial decisions.

We chat with CEO Siddharth Mehta who tell us that "Pay Later' is the brand's latest step towards becoming a financial services brand".

The platform’s recent campaign, featuring Rahul Dua, focuses on ‘easy mutual fund investments’. We spoke to the payments app’s CEO about the service.

A conversation with Kunal Shah on scaling his company, building a loyal customer base and on his life as a start-up founder