How Godrej and Boyce uses AI to future-proof its furniture business
Mehernosh Pithawalla, senior vice president- Brand and Strategic Insights, Godrej and Boyce, shares how the company is using AR/VR tech to boost Godrej Interio's digital business.
Madison Media Alpha wins the Integrated Media AOR of Godrej & Boyce
Madison Media Alpha won the account in a multi-agency pitch and will now handle Media for G&B including TV, Print, Social Media, Digital, Performance Marketing, OOH and Activations.