Results for 'ISEC'

Marketing

NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.
Marketing

MRSI introduces new socio-economic classification system 'ISEC' for targeted consumer understanding

ISA, research users from ITC, HUL, Marico, Dabur India, and research agencies such as Kantar, IPSOS, along with major media agencies are ready to adopt ISEC.