Results for 'mFilterIt'


Why IPL creates a great opportunity for ad fraudsters

As brands escalate their ad spends during the cricketing carnival of IPL, afaqs! inspects the risks of ad fraud that come along with it.

Invalid traffic and SDK spoofing: The battle digital marketers must win to protect ad spend

Ad fraud detection company mFilterIt’s co-founder, Dhiraj Gupta talks about the challenges of digital marketing, impact of invalid traffic, and more.