Results for 'Nisha Sampath'

Marketing

Dettol lathers up with new Aloe Coconut and Strawberry handwash variants 

What about the brand’s classic antiseptic smell now that it has launched a Foaming Handwash line?
Advertising

In a first for the company, Whisper’s ad ditches the blue liquid – opts for red instead

The ad shows how absorbent the pad is with the help of a red liquid, instead of the usual blue one.
Advertising

Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead

After weeks of discussions around pH levels and litmus tests, HUL's Dove refocuses the category's attention on the meaning of beauty in its #StopTheBeautyTest campaign.
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?
Marketing

Ariel targets convenience seeking Indian with 'laundry PODs', an international 'detergent capsule' format

With a new format, P&G looks to disrupt the detergent segment, that comprises soap bars, powders and liquids.