The video urging people not to drink and drive has been ideated and created by the Rediffusion Mumbai creative team led by Pramod Sharma.

It not only helps them connect with the people but makes them appear less intimidating and more relatable and humane.

Campaign conceptualized by Wunderman Thompson South Asia.

Campaign conceptualized by Wunderman Thompson South Asia.

Keeping in mind the large influx of foreign-returned, the Punjab Police launched the campaign to spread awareness about the virus