Results for 'Shankar Prasad'

Marketing

Healthy bias towards deploying marketing capital in media where targeting & segmentation is sharper: Plum founder

Shankar Prasad dishes out the details on festive ad spends, geo segmentation taking a backseat and more.
Advertising

Plum begins the New Year by emphasising the need for goodness

The latest campaign films emphasise on celebrating Goodness with an aim to bring good times for new beginnings.
Marketing

Plum Goodness’ Shankar Prasad's views on quick commerce beauty market and trends in the category

The founder speaks on big trends this year, plans for the future, and the impact of Tira entering the category.
Digital

Tata Indicom Broadband to premiere Chak De! India, Aaja Nach Le online