Results for 'Shekhar Agarwal'

Marketing

"The job at this point is of category creation": Havmor's Shekhar Agarwal on ice cream cakes

The brand recently launched four new flavours of the product: Chocolate Fantasy, Nutty Caramel, Cookies & Cream and Heartbeat. A chat with the brand's CMO...
Marketing

The ice cream industry has a summer meltdown

For an industry that typically gets 40 per cent of its annual sales during the summer season, the ongoing national lockdown brings doom. Brands have now tied up with Swiggy, Dunzo and Zomato to salvage sales.