Results for 'Viacom18'


Viacom18 targets advertisers for IPL on the back of Jio

The IPL rights will help the company penetrate deeper in the telecom space.

“Our partnership with Jio gives us unparalleled access and reach to every Indian”: Viacom18’s Anil Jayaraj

Our core belief is that our company is committed to building world-class digital platforms of the future.

IPL media rights: Sony, Zee, Disney Star rank fiscal prudence, value creation and disciplined bidding over all else

BCCI scores big, as the value of digital rights won by Viacom 18 exceeded TV rights for the 2023-27 cycle of IPL media rights.

BCCI to rake in Rs 48,390 crore through IPL’s Media Rights

The digital rights for the IPL (Rs 57.98 crore) have become more expensive than the television rights (Rs 57.4 crore).

IPL Media Rights: Digital rights fetch 70% premium on Day 2 of auction

The cost per match now stands at Rs 113.9 crore or about $14 million, making IPL the second most valuable sports league after NFL.

On Day 1 IPL media rights auction bids cross Rs 100 crore per match mark

Bidding was aggressive for digital media rights with the per match price inching close to Rs 50 crore per match.

Xebec Communications bags the Social Media Creative mandate for Colors Marathi, Viacom18

The agency will be driving user engagement, launching new shows and ensuring the grow of fan base for the channel.

Viacom18 pursues criminal action against cartels of pirates

Timely interventions by the sleuths ensures detention of the accused.
People Spotting

Viacom18 ropes in Rakesh Jha as VP - Creative Services for Sports 18

Previously, he was with Star Sports as AVP, Broadcast Design Sports.

The Grey Metaphor wins the digital creative mandate for Colors Gujarati, Viacom18

The mandate was won via a multi-agency pitch and the agency will be responsible for spearheading content creation and activations on digital channels for Colors Gujarati..