Colors bets on Ranveer, Salman to overcome 3 Cs - Cricket, Covid, and Caution of advertisers

She is already serving on the boards of Network18 and investee companies Balaji Telefilms and Saavn Media.

He takes over from Anup Chandrasekharan, who bid adieu to Colors Tamil after a five-years-long stint.

He joins from Star Sports, where he was Executive Vice President responsible for ad sales, global syndication and cross screen offer design and measurement.

Can the Mukesh Ambani-backed network dent the reigning duopoly in sports broadcasting in India?

He will be responsible for managing the channel’s overall business strategy and operations, and will be reporting to Ravish Kumar.

The 3-season deal will give the network linear and digital rights across the Indian subcontinent.

The series will premiere from 19th November 2021 live on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio.

COLORS Bangla competes with market leaders Star Jalsha and Zee Bangla. Earlier known as ETV Bangla, Viacom18 rebranded it as Colors Bangla in 2015.

He will be responsible for managing the channel’s content strategy and creative framework.