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Results for 'WFH furniture'
By
Aishwarya Ramesh
Advertising
"In research, averages are misleading when it comes to Indian consumers": Kavitha Rao, IKEA
The country commercial manager of IKEA talks about WFH, home decor trends and the Indian market as a whole.
By
Ananya Pathak
Marketing
As demand for home décor, ‘WFH furniture’ doubles, IKEA, Amazon, Flipkart, Pepperfry share shopper trends
Bean bags, lamps, beds, table décor, home fragrance are among frequently bought items. Flipkart has seen a 50% increase in bar cabinet sales.