The ad portrays a Tamil-speaking family’s efforts to make their Assamese daughter-in-law feel more at home.

A blog post tries to defend the end-to-end encryption of messages and reinforce the company’s commitment to protecting people’s privacy and security.

WhatsApp also announced on its blog that the app would be moving back the date on which people will be asked to review and accept the terms.

'WhatsApp protects and respects your privacy' - reads the copy of the full page ads that appeared in leading national newspapers.

Brands took the opportunity to pun on 'Signal' and 'WhatsApp' in their own unique ways.

An official blog post stresses that WhatsApp can’t view private messages or listen to calls, and neither can Facebook.