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Results for 'ai'
By
Ruchika Jha
Digital
Concept Communication’s approach to AI, AR, and emerging technologies
Vivek Suchanti, chairman, Concept Communication, believes even if clients have adopted AI, they prefer agencies for new and effective tech solutions.
By
afaqs! news bureau
Advertising
Deepfake scammers attack Mark Read
The fraudsters impersonated the WPP CEO using a fake WhatsApp account, voice clone and YouTube footage in a virtual meet.
By
afaqs! news bureau
Advertising
Apple apologises for the iPad Pro 'crush' ad
The ad had received severe backlash especially from the creative community alleging it represented creativity being crushed by technology.
By
Nisha Qureshi
Digital
How are marketers embracing the ambiguity and challenges around AI?
Industry leaders speak about the different ways in which they are integrating AI into solving everyday marketing problems.
By
afaqs! news bureau
Digital
Meta’s revenue up by 27% in Q1
The profit was driven by increased advertising revenue and a 6 % rise in average ad prices on its platforms, says the company.
By
Ubaid Zargar
Digital
Focussed on content that AI can’t create: ImagesBazaar’s CEO Sandeep Maheshwari
The founder of the stock images portal sheds light on how the company is navigating the impact of generative artificial intelligence.
By
afaqs! news bureau
Advertising
How Schbang roped in Jehan Daruwala for Horlicks despite his unavailability
As a last-minute solution, the agency used face-swapping technology to get the film made.
By
Ubaid Zargar
Advertising
Pepsi puts AI in ‘Thandai’ in its Holi ad
The new spot sees a Pepsi employee bring his ‘Thandai’ idea to the company CEO, only to have him stall it.
By
Ruchika Jha
Corporate Communications and PR
Exploring data integration in PR strategies: Focussing and using relevant data
Industry experts deliberate on the role of data in measuring PR success, the need for data literacy, and more.
By
afaqs! news bureau
Advertising
Agoda launches AI-powered campaign with Ayushmann Khurrana to personalise travel ads for audiences
The initiative utilises AI technology to create over 250 customised videos for various locations in India and abroad.
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