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Results for 'IPL 2024'
By
Nisha Qureshi
Media
Earned media equity for IPL 2024 reached Rs 4,094 crores, with sponsor earned media valued at Rs 905 crores
Jio Cinema and Star sports had the highest Earned Media Value (EMV) followed by the title Sponsor Tata.
By
afaqs! news bureau
Advertising
Average ad volume per channel per match increased by 20% in IPL 17 compared to IPL 16: TAM Reports
Ad volumes in IPL 17 season recovered after a 50% decrease in IPL 16 compared to the previous year.
By
Ubaid Zargar
Advertising
Another IPL, another season of underwhelming team jerseys and fleeting brand placements
KKR took home the trophy. But, hand on heart, can you recall the brands featured on the team’s jersey?
By
Nisha Qureshi
Media
How RISE and Cricket Australia are revolutionising cricket sponsorships through virtual inventories
A look at the rise of virtual sponsorship inventories in cricket and what they mean for brands.
By
afaqs! news bureau
Marketing
RuPay launches exclusive On-The-Go contactless payment collectible for 2024 IPL playoffs and finals
The collectible features signatures from captains like Sanju Samson, Ruturaj Gaikwad, KL Rahul, Pat Cummins, and Shreyas Iyer.
By
Tusharr Kumar
Guest Article
IPL and its impact on social media
Our guest author discusses how mobile devices have become central to the evolution of the league, shifting the focus from stadiums to living rooms.
By
afaqs! news bureau
Advertising
TheSmallBigIdea bags the digital communications mandate for DHL Express' association with Mumbai Indians
The agency leveraged the DHL – Mumbai Indians partnership to craft campaigns 'ThatsMyGame' and 'DilSeIndianSpiritSeMumbaiIndians'.
By
afaqs! news bureau
Advertising
Mountain Dew's new campaign honours debutant cricketers' bravery
The brand will collab with young as well as veteran cricketers to amplify the campaign's messaging forward.
By
afaqs! news bureau
Advertising
Mohammed Siraj and Ravi Shastri groove to 'Oo Antava' song in Dixcy Scott’s latest campaign
Dixcy Scott's 'Body Ki Bhasha' campaign, consisting of three films, is developed by TBWA/India.
By
afaqs! partner content
Marketing Initiative
JioCinema serves up a winning brand integration for Colgate
The 'Indian Sweets League' featured iconic cricketers Suresh Raina and Zaheer Khan, who reminded fans celebrating their team's victories with sweets to brush at night.
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