Results for 'IPL 2024'

Media

Earned media equity for IPL 2024 reached Rs 4,094 crores, with sponsor earned media valued at Rs 905 crores

Jio Cinema and Star sports had the highest Earned Media Value (EMV) followed by the title Sponsor Tata.
Advertising

Average ad volume per channel per match increased by 20% in IPL 17 compared to IPL 16: TAM Reports

Ad volumes in IPL 17 season recovered after a 50% decrease in IPL 16 compared to the previous year.
Advertising

Another IPL, another season of underwhelming team jerseys and fleeting brand placements

KKR took home the trophy. But, hand on heart, can you recall the brands featured on the team’s jersey?
Media

How RISE and Cricket Australia are revolutionising cricket sponsorships through virtual inventories

A look at the rise of virtual sponsorship inventories in cricket and what they mean for brands.
Marketing

RuPay launches exclusive On-The-Go contactless payment collectible for 2024 IPL playoffs and finals

The collectible features signatures from captains like Sanju Samson, Ruturaj Gaikwad, KL Rahul, Pat Cummins, and Shreyas Iyer.
Guest Article

IPL and its impact on social media

Our guest author discusses how mobile devices have become central to the evolution of the league, shifting the focus from stadiums to living rooms.
Advertising

TheSmallBigIdea bags the digital communications mandate for DHL Express' association with Mumbai Indians

The agency leveraged the DHL – Mumbai Indians partnership to craft campaigns 'ThatsMyGame' and 'DilSeIndianSpiritSeMumbaiIndians'.
Advertising

Mountain Dew's new campaign honours debutant cricketers' bravery

The brand will collab with young as well as veteran cricketers to amplify the campaign's messaging forward.
Advertising

Mohammed Siraj and Ravi Shastri groove to 'Oo Antava' song in Dixcy Scott’s latest campaign

Dixcy Scott's 'Body Ki Bhasha' campaign, consisting of three films, is developed by TBWA/India.
Marketing Initiative

JioCinema serves up a winning brand integration for Colgate

The 'Indian Sweets League' featured iconic cricketers Suresh Raina and Zaheer Khan, who reminded fans celebrating their team's victories with sweets to brush at night.