IPL 2024

IPL value plummets by Rs 9,800 crore; free streaming faces uncertain future

Earned media equity for IPL 2024 reached Rs 4,094 crores, with sponsor earned media valued at Rs 905 crores

Average ad volume per channel per match increased by 20% in IPL 17 compared to IPL 16: TAM Reports

Another IPL, another season of underwhelming team jerseys and fleeting brand placements

How RISE and Cricket Australia are revolutionising cricket sponsorships through virtual inventories

RuPay launches exclusive On-The-Go contactless payment collectible for 2024 IPL playoffs and finals

IPL and its impact on social media

TheSmallBigIdea bags the digital communications mandate for DHL Express' association with Mumbai Indians

Mountain Dew's new campaign honours debutant cricketers' bravery

Mohammed Siraj and Ravi Shastri groove to 'Oo Antava' song in Dixcy Scott’s latest campaign