This year's event is scheduled to take place from May 27 to June 4.

The company said it expects its combined streaming businesses to be profitable by the fiscal fourth quarter.

A look at how sports broadcasting players are navigating the uncharted territory of AI and leading.

Star Sports plans to enhance Star Deals' visibility through promotions across all channels, including live broadcasts and social media.

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.

The Indian National Congress is advertising on Disney+ Hotstar, while the Bharatiya Janata Party is advertising on MX Player.

We take a look at how the branding efforts around IPL as a property have evolved over the years

Meta teams up with 250+ content creators and cricket teams to enhance IPL 2024 fan experience on Instagram and Threads.

It plans to launch a campaign featuring limited-edition packs, in-stadium branding, digital content, and partnerships with Star Sports.

The network offers creators the opportunity to build content around IPL themes and narratives to engage sports fans and digital audiences.