News

Brands

Smytten Pulse unveils Brand Track, the next-gen tool for modern marketeers

It enables marketeers to launch their brand track in minutes to measure brand awareness, brand recall and other brand health metrics.
Brands

FSSAI orders spice brands to cease sales after identifying unfit samples for consumption

Brands affected are addressing regulatory issues to ensure compliance and restore consumer trust.
Media

NCLT approves Network18's merger plans for TV18 and E18

The merger will consolidate the broadcasting and digital media operations into a unified entity.
Advertising

McDonald’s India North and East launches Rs 99 chicken surprise burger meal in new TVC

Filmmaker Karan Johar also announced the launch of the new chicken surprise meal on social media.
Media

Delhi HC prohibits the illegal streaming and broadcast of the ongoing T20 World Cup

The court acknowledged the significance of ICC events, particularly in India, and the potential revenue loss for the plaintiff.
OTT Streaming

Netflix announces the second season of 'The Great Indian Kapil Show'

The final episode of season one is slated for June 22, featuring Kartik Aryan.
Advertising

Korean beauty brand Etude onboards Palak Tiwari as its first Indian brand ambassador

The brand empowers consumers to explore their creativity and express their unique personalities through their beauty choices.
Advertising

India scores eight shortlists on day one of Cannes Lions; tally now at 46

Leo Burnett, McCann Worldgroup, Ogilvy, and FCB India score shortlists to their name.
Digital

YouTube is testing alternative methods to combat ad blockers: TechCrunch

Last year, it introduced a pop-up notification that prevented visitors from viewing videos unless they turned off their ad blockers.
Marketing Initiative

RizeAMC and Infinite Beacon Financial Services forge collaboration to revolutionise institutional investing

Infinite Beacon Financial Services will hence be powered by RizeAMC Singapore.
Media

NCLT approves Network18's merger plans for TV18 and E18

The merger will consolidate the broadcasting and digital media operations into a unified entity.
Advertising

McDonald’s India North and East launches Rs 99 chicken surprise burger meal in new TVC

Filmmaker Karan Johar also announced the launch of the new chicken surprise meal on social media.
Media

Delhi HC prohibits the illegal streaming and broadcast of the ongoing T20 World Cup

The court acknowledged the significance of ICC events, particularly in India, and the potential revenue loss for the plaintiff.
OTT Streaming

Netflix announces the second season of 'The Great Indian Kapil Show'

The final episode of season one is slated for June 22, featuring Kartik Aryan.
Advertising

Korean beauty brand Etude onboards Palak Tiwari as its first Indian brand ambassador

The brand empowers consumers to explore their creativity and express their unique personalities through their beauty choices.
Advertising

India scores eight shortlists on day one of Cannes Lions; tally now at 46

Leo Burnett, McCann Worldgroup, Ogilvy, and FCB India score shortlists to their name.
Digital

YouTube is testing alternative methods to combat ad blockers: TechCrunch

Last year, it introduced a pop-up notification that prevented visitors from viewing videos unless they turned off their ad blockers.
Marketing Initiative

RizeAMC and Infinite Beacon Financial Services forge collaboration to revolutionise institutional investing

Infinite Beacon Financial Services will hence be powered by RizeAMC Singapore.