Benita Chacko

Benita Chacko

I cover the media industry. I write on the print industry, TV channels, OTT platforms and anything that is a medium for content distribution.

Stories by 'Benita Chacko'

Television

Times Now strengthening its digital presence

During a press briefing, editorial director and editor-in-chief Rahul Shivshankar also spoke about news channels pulling out of BARC.
Media

CNN informs employees of imminent layoffs

The layoffs at the global news network are expected to mark the deepest cut to the organisation in many years.
Media

80% Indian streamers prefer ad-supported streaming: Magnite report

Gavin Buxton, managing director, Asia of the independent sell-side advertising platform, shares insights from its recent study.
Media

Are marketers rethinking their strategy towards television news channels?

After Zee Media and NDTV, iTV Network was the third to pull out of BARC last week.
Media

NTO 2.0 amended; relief for broadcasters as MRP cap returns to Rs 19

The order comes nearly three years after the NTO 2.0 was first put forward, setting a Rs 12 price cap for each channel in a bouquet.
Media

QYOU Media launched QPlay with booming CTV market in mind

The platform is expected to earn at least 15-20% of the company's total ad revenue.
Media

Crime thrillers are an important genre on OTT: MX Player's Gautam Talwar

The streamer launched a 10-episode series Dharavi Bank on November 19. 
Media

Unbundling India's bundled OTT ecosystem

As OTT viewing rises, DTH players and app-based platforms are turning into aggregators. What benefits do they offer these streaming services?
Media

Prime Video to feature ads for the first time with India-NZ series

While it offers a premium audience to advertisers, it has decided to offer only a limited inventory.
Media

TV channels to air 30 minutes of 'National Interest' content daily

It is mandated as per the newly approved ‘Guidelines for Uplinking and Downlinking of Television Channels in India, 2022’.