Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX, says it allows the cinema exhibitor to squeeze in an extra show per day.

At 18,123 units sold, the luxury car maker has clocked the highest-ever financial year sales in its 30 years of Indian operations. Lance Bennett, vice president, sales & marketing explains how.

Saritha Rajagopal, creative director of the fresh food brand tells us how it celebrated World Idli Day 2024 with the senior women.

Founder and CCO of the full-stack creative services platform shares how it aims to address the inherent challenges of the advertising industry through its offering.

The head – network advertising sales says beyond IPL, 10-15% of daily inventory is also allocated on entertainment HD channels.

From a television project to a theatrical release, CEO Gunjan Arya spells out the entertainment agency’s plans for the year.

The chief revenue officer - distribution and international business and head - sports business, speaks about what this new addition will bring to the network.

She has been with the network for the last five years and joined it in 2019 as head of marketing for Star Vijay.

Visakh Vijayakumar, sales director - India, Comscore, says the platforms will offer broader reach for advertisers with its focus on sports content.

While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.