Benita Chacko

Benita Chacko

Email: benita.chacko@afaqs.com

I cover the media industry. I write on the print industry, TV channels, OTT platforms and anything that is a medium for content distribution.

Stories by 'Benita Chacko'

Media

ZEE5 to soon launch pause ads

A pause ad is an advertisement that appears when a user has paused or temporarily halted the content on a streaming platform.
Media

Tax relief and GST cuts top media sector's Budget 2024 wish list

As the media and entertainment industry revives itself, the different sectors have some key expectations from the budget.
Marketing

Maruti Suzuki is exploring new innovations across OOH, traditional, digital media: Partho Banerjee, senior executive officer, marketing and sales

Recently, the automobile major has advertised in ICC Men’s T20 World Cup and Euro Cup.
Media

This budget will solidify CNBC's presence on CTV: Network18's Smriti Mehra

The CEO - Business and English News, and Anuj Singhal, managing editor, CNBC-Awaaz and CNBC Bajar share the network's coverage plans for the Budget 2024.
Advertising

Eveready looks to change flashlight category with ‘Siren Torch’; makes safety a priority

Anirban Banerjee, senior vice president and SBU Head (batteries & flashlights), shares details about its latest campaign Awaaz Uthaney Ka Power.
People Spotting

Disney Star elevates Sumanta Bose

Sumanta will also be responsible for driving the overall Content Studio for Disney+ Hotstar.
Media

Marketers embrace CTV, Retail Media as emerging mediums of advertising

In a recent panel discussion, panellists discussed what marketers can do with these platforms and what different platforms have to offer.
Marketing

Marketers don't want to be just a support function anymore, we want to impact business: WeWork's Debosmita Majumder

In our fortnightly series, we interview marketing heads and CMOs to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Marketing

D2C channels enable deeper conversations, stronger relationships with customers: Honasa’s Zairus Master

The chief business officer of the house of brands shared the company’s strategy for its seven brands- Mamaearth, The Derma Co, Bblunt, Ayuga, Aqualogica, Dr. Sheth’s, and Staze.
People Spotting

Shivaprasad Nair joins Assembly as MD of Global Delivery

The Stagwell (STGW) media agency expands global footprint and strengthens operations in India, Egypt, and the Philippines.