The founder of FC Studios hopes to live up to the same standards as Film Companion: engaging, informative, and credible storytelling about cinema and pop culture.

This festive season is expected to boost ad spending by brands on the reality TV show, driven by rising rural consumption, fewer competing sports events, and growing quick-commerce brands.

The harvest festival is the biggest retail season in the state, fuelled by higher consumer spending from festive bonuses and a substantial influx of NRIs. 

Kingshuk Mitra, head- ad sales, sports, Disney Star, and Dhruv Dhawan, head of ads, Disney+ Hotstar, share the network’s strategy for the upcoming sporting properties.

The platform's media innovations division engages directly with brand marketers to develop tailor-made ad solutions

D and P Advisory predicts that the days of escalating bid prices driven by fierce competition may be behind us.

Subscription churn is a perpetual concern for streaming platforms, with churn rates of 30-40% per month becoming the norm.

The COO and director says the private FM channel is now a content creation hub across 69 stations in multiple languages.

The Competition Commission of India has granted approval for the Rs 70,350-crore merger of Reliance and Disney's Indian media assets.

OTT platforms are now offering advertisers the opportunity to show ads when a viewer pauses the content.