Benita Chacko

Benita Chacko

Email: benita.chacko@afaqs.com

I cover the media industry. I write on the print industry, TV channels, OTT platforms and anything that is a medium for content distribution.

Stories by 'Benita Chacko'

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Shark Tank America's TikTok famous Scrub Daddy meets Yashraj Mukhate's Rasoda ft. Kokilaben

The influencer and composer comes together with Rupal Patel aka Kokila Modi to highlight the dishwashing sponge’s features.
Media

For IPL 2024, brands are looking for meaningful partnerships over sponsorships: Wavemaker's Shantanu Ghosh

Brands are looking to make the most of this year’s packed sporting calendar. The agency’s head of sports is here to tell you how.
Media

Indian ad revenue expected to grow 10.2% in 2024; set to reach Rs 1,55,386 crore: GroupM's TYNY

Contributing Rs 88,502 crores, digital will lead the share of India’s ad spends at 57%.
Media

The Indian Express targets younger audience through its newly launched Express Shorts

Given the platform's 85%-90% mobile traffic, the launch is tailored to cater to the expanding mobile audience.
Media

Pocket Aces aspires to become a digital media conglomerate

From a YouTube channel to a Rs 104 crore digital media empire in a decade, Pocket Aces' co-founder & CEO discusses its journey and future plans.
Marketing

After benefiting from Shark Tank Season 1, here are upGrad's objectives for Season 3

Ankit Khirwal, the head of marketing, discusses its decision to partner with Sony Entertainment’s business reality show, expansive portfolio shift, and more.
Media

What does the end of Zee-Sony merger mean for the media landscape?

After an over two-year-long saga, Sony Group Co. announced its decision to terminate its merger with Zee Entertainment Enterprises’ India unit.
Advertising

How Talented tapped into a native publicity art form for Myntra’s Pongal campaign in Tamil Nadu

For its Palich Palich Pongal campaign, the fashion e-commerce brand has put up four light-art installations in different parts of Chennai.
OTT Streaming

We aim to create smaller, more frequent content to influence habit formation: Sony LIV’s Aman Srivastava

The marketing head speaks about the platform’s growth strategy, focus on regional markets and the upcoming season of Shark Tank India.
Marketing

How Barbie’s promotions helped it win the inaugural ‘Golden Globe Award for Cinematic and Box Office Achievement’

In the run-up to the film’s release on July 21, 2023, the entire world turned pink.