Benita Chacko and Shreyas Kulkarni

Stories by 'Benita Chacko and Shreyas Kulkarni'


Cricket, the most attractive vehicle for surrogate advertising?

The top two TV advertisers for IPL 2023 are gaming and pan masala brands, and betting apps are using the league to popularise themselves on digital media.

Want to get into the consideration set of families says Mayur Hola, Oyo’s global brand head

Its aim to win over families and shed the image of a go-to spot for young couples is arduous. Its new campaign's success is a good start, can it finish this marathon journey?