Benita Chacko and Namah Chawla

Stories by 'Benita Chacko and Namah Chawla'


Brands are cooking up a storm on MasterChef India 2023

Amul and Fortune are regular mentions on both TV and OTT. Pushp Masale and Vinod Cookware feature in the TV broadcast and Bosch Appliances and Dr. Oetker appear only on Sony LIV.

Beyond investments, does Shark Tank double up as an advertising medium for its pitchers?

The pitchers have witnessed a spike in sales and website traffic after appearing on the business reality show.

FMCG, gaming, edtech, fintech remain top spenders in the first half of 2022

Four industry experts analyse the ad spends for the year so far.