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Benita Chacko and Namah Chawla
Stories by 'Benita Chacko and Namah Chawla'
By
Benita Chacko and Namah Chawla
Marketing
Brands are cooking up a storm on MasterChef India 2023
Amul and Fortune are regular mentions on both TV and OTT. Pushp Masale and Vinod Cookware feature in the TV broadcast and Bosch Appliances and Dr. Oetker appear only on Sony LIV.
By
Benita Chacko and Namah Chawla
Marketing
Beyond investments, does Shark Tank double up as an advertising medium for its pitchers?
The pitchers have witnessed a spike in sales and website traffic after appearing on the business reality show.
By
Benita Chacko and Namah Chawla
Media
FMCG, gaming, edtech, fintech remain top spenders in the first half of 2022
Four industry experts analyse the ad spends for the year so far.