Aleesha Desai

Stories by 'Aleesha Desai'

Guest Article

The power of brand collaborations in building brand equity

Our guest author discusses brand partnerships, the power of shared values, creative convergence, and crafting extraordinary consumer experiences.
Guest Article

Artificial intelligence and its role in marketing a brand

Embracing AI-powered tactics doesn’t seem like an option anymore – it’s the new way of marketing now, says our guest author.