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Ubaid Zargar & Yash Bhatia
Stories by 'Ubaid Zargar & Yash Bhatia'
By
Ubaid Zargar & Yash Bhatia
Marketing
Is nostalgia enough to fuel Luna’s journey back to prominence?
The brand has re-entered the two-wheeler market after two decades of absence in an EV avatar. Will the veteran carve a niche?
By
Ubaid Zargar & Yash Bhatia
Marketing
Fever FM's sham farewell may be a sign of a creative deficit; here's why
Faking your own demise ahead of a rebrand is unequivocally a cry for attention. But are we lost for authentic alternatives?
By
Ubaid Zargar & Yash Bhatia
Advertising
The accelerating trend of celeb-brand trickery and why it spells trouble
Next time you see a celebrity calling out a brand, will you care enough to probe?