Ubaid Zargar & Yash Bhatia

Stories by 'Ubaid Zargar & Yash Bhatia'


Is nostalgia enough to fuel Luna’s journey back to prominence?

The brand has re-entered the two-wheeler market after two decades of absence in an EV avatar. Will the veteran carve a niche?

Fever FM's sham farewell may be a sign of a creative deficit; here's why

Faking your own demise ahead of a rebrand is unequivocally a cry for attention. But are we lost for authentic alternatives?

The accelerating trend of celeb-brand trickery and why it spells trouble

Next time you see a celebrity calling out a brand, will you care enough to probe?