Naresh Gupta

Stories by 'Naresh Gupta'

Guest Article

Causevertising: Are brands getting it wrong?

Our guest author shares his views on three brands that attempted 'woke advertising' recently - Dove, Stayfree and Smart Bazaar.
Guest Article

Pitches, rate card and 2020

An adman’s case against what he insists is an archaic arrangement between agency and client – the rate card.
Guest Article

May the best pout win...

An opinionated adman on 'The Great Indian Selfie Market'.
Guest Article

Why these 3 ads may add to the fire started by P&G's Marc Pritchard

A guest article by Bang in the Middle's Naresh Gupta.
Guest Article

Guest Article: Naresh Gupta: Tale of two campaigns - Bland and Blander

An adman on the pre-election ad campaigns of Congress and BJP.
Guest Article

Cannes 2013: Guest Article: Naresh Gupta - LatAm's winning dance at south of France Riviera

Decoding Brazil and Latin America's brilliant performance at this year's International Festival of Creativity.
Blog

Women, advertising and societal stereotypes

Women, advertising and societal stereotypes
Blog

The New Uprising and Change It Can Drive

The New Uprising and Change It Can Drive
Blog

London Olympics or Social Media Games

London Olympics or Social Media Games
Blog

Social media isn't all that new

Social media isn't all that new