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Naresh Gupta
Stories by 'Naresh Gupta'
By
Naresh Gupta
Guest Article
Causevertising: Are brands getting it wrong?
Our guest author shares his views on three brands that attempted 'woke advertising' recently - Dove, Stayfree and Smart Bazaar.
By
Naresh Gupta
Guest Article
Pitches, rate card and 2020
An adman’s case against what he insists is an archaic arrangement between agency and client – the rate card.
By
Naresh Gupta
Guest Article
May the best pout win...
An opinionated adman on 'The Great Indian Selfie Market'.
By
Naresh Gupta
Guest Article
Why these 3 ads may add to the fire started by P&G's Marc Pritchard
A guest article by Bang in the Middle's Naresh Gupta.
By
Naresh Gupta
Guest Article
Guest Article: Naresh Gupta: Tale of two campaigns - Bland and Blander
An adman on the pre-election ad campaigns of Congress and BJP.
By
Naresh Gupta
Guest Article
Cannes 2013: Guest Article: Naresh Gupta - LatAm's winning dance at south of France Riviera
Decoding Brazil and Latin America's brilliant performance at this year's International Festival of Creativity.
By
Naresh Gupta
Blog
Women, advertising and societal stereotypes
Women, advertising and societal stereotypes
By
Naresh Gupta
Blog
The New Uprising and Change It Can Drive
The New Uprising and Change It Can Drive
By
Naresh Gupta
Blog
London Olympics or Social Media Games
London Olympics or Social Media Games
By
Naresh Gupta
Blog
Social media isn't all that new
Social media isn't all that new
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