Chandra was also of the opinion that digitisation will legitimise the business and put an end to pay-offs.

With this, the total metal tally for India at Cannes reaches 14. This is 10 less than last year, when Indian agencies had bagged four golds, 10 silvers and 10 bronzes.

However, the film failed to get a metal in Film Lions; the jury president called it too emotional and loud.

The Publicis Groupe chairman, Maurice Levy took to the stage to discuss the future prospects in digital media with P&G's (Procter & Gamble) global marketing and brand building officer, Marc Pritchard and Yahoo!'s newly appointed interim chief executive officer, Ross Levinsohn.

The Cannes Debate this year turned out to be a friendly affair compared to the past few years. The main attraction this year was Brazilian footballer Ronaldo.

I am Mumbai film for Mumbai Mirror has also been nominated in the Film Lions category.

P&G, the official sponsor for the London Olympics, launched several creatives for its various brands. What was required was a common thread to unify all the brand communication. The design cell thus created Thank you mom.

The film 'I Am Mumbai' for Mumbai Mirror, created by Taproot India's Santosh Padhi and Agnello Dias, and film maker Abhinay Deo has won a nomination in Film - the sole for India.

The agency has bagged a bronze in Radio; the spot for Strand Book Stall involves a child in conversation with Gandhiji.

Leo Burnett has scored a silver, Ogilvy two bronze and BBDO one bronze Lion in Press.