Sources say the first round of presentations is over. JWT is the incumbent agency on the business

According to sources, the media duties for Indian Oil have been split between Madison and Lodestar Universal

The youth brand reaches out to single young men and women through its new communication

The new TVC from HCL focuses on the width and depth of HCL’s technology, products and solutions and its ability to touch lives across the globe

After assigning Leo Burnett the creative duties for APB, the company has shifted its media duties from Media Circle to Lodestar

Craig Davis used a philosophical approach to talk about the need to bring creativity back in advertising

With the intense fragmentation of media, new and emerging media is the way forward. Kevin Swanepoel talks about bringing in a creative revolution

The final session at the Ad Conclave saw the panelists offer word of advice for the advertising industry body

Subhiksha Mobile’s new TVCs create awareness about its new customer care number, which consumers can call before making a purchase for a product comparison

Mudra Advertising has added media to its basket in Mumbai. Advertisers express their doubts about whether the move will become a trend, but also say it could work well for small clients with special needs and limited budgets