This trend is not restricted to the top influencers.

OgilvyOne's planning director talks about the changes that a brand's social media manager needs to bring about following Facebook's recent tweaks in its news feed algorithm.

OgilvyOne's Planning Director explores what makes brand managers go gaga over 'Twitter trending'?

Online tools like Klout, Tweetlevel and Peerindex measure the influence of a user or a brand on social media platforms using algorithms. Is this the best way?

afaqs! explores the journey of Mitra, national director (digital), Starcom Mediavest, in the digital world.

In 18-24 months, a dramatic shift in video consumption will happen, and a large percentage of the consumed content will be non-English videos.

This is the first time that Network18 will hire an advertising agency for the marketing of Moneycontrol.com.

afaqs! measures the scale of Hazare's 13-day movement on leading social networks.

In-video advertising enables advertisers to insert ads inside a running video clip.

Hardikar was vice-president at Ogilvy One, the direct and digital marketing arm of the Ogilvy network.