Kapil Ohri

Stories by 'Kapil Ohri'

Guest Article

Are influencer-led brands making a dent in the market?

This trend is not restricted to the top influencers.
Guest Article

How Facebook Will Change the Role of the Social Media Manager

OgilvyOne's planning director talks about the changes that a brand's social media manager needs to bring about following Facebook's recent tweaks in its news feed algorithm.
Guest Article

Guest Article: Kapil Ohri: Trending on Twitter

OgilvyOne's Planning Director explores what makes brand managers go gaga over 'Twitter trending'?
Points of View

Are online tools the best way to measure digital influence?

Online tools like Klout, Tweetlevel and Peerindex measure the influence of a user or a brand on social media platforms using algorithms. Is this the best way?

Profile: Arnab Mitra: The right calling

afaqs! explores the journey of Mitra, national director (digital), Starcom Mediavest, in the digital world.

TV.NXT 2011: Digital video market will explode in the next two years: Shailesh Rao

In 18-24 months, a dramatic shift in video consumption will happen, and a large percentage of the consumed content will be non-English videos.

Contract Advertising wins Moneycontrol.com creative account

This is the first time that Network18 will hire an advertising agency for the marketing of Moneycontrol.com.

Anna Hazare: Hero even in the virtual world

afaqs! measures the scale of Hazare's 13-day movement on leading social networks.

Forget pre-roll, try in-video advertising

In-video advertising enables advertisers to insert ads inside a running video clip.

Rediff.com ropes in Harshad Hardikar as head, online sales

Hardikar was vice-president at Ogilvy One, the direct and digital marketing arm of the Ogilvy network.